Sequences
Multi-touch outbound cadences — ordered steps, delays, A/B variants, and consent-gated enrollment.
A sequence is an ordered cadence of touches — emails, LinkedIn messages, SMS, calls, and tasks — spaced out over days. You enroll accounts or contacts, and the sequence engine works through the steps for each one, tracking where everybody is.
The builder
The builder is a visual flow. You add steps in order; each step is one of:
| Step | What it does |
|---|---|
| Enroll | The entry point |
| Send email | A templated email (subject + body) |
| Send LinkedIn | A DM or connection request |
| Send SMS | A text message |
| Phone | A call task |
| Task | A manual to-do |
| Wait | A delay before the next step |
Each send step carries a day offset (how long after enrollment it fires), the message body, and an optional best-send-time toggle that picks the optimal moment per recipient instead of a fixed offset. Steps can also carry an audience filter — country, state, segment, or required consent purpose — so a step only sends to the contacts who qualify.
A/B variants
Any send step can run an A/B test. Add a variant B body and an A/B split percentage, and Pact divides recipients between them. The variants panel reports sent, opened, clicked, replied, and converted for each arm with confidence bands. When a winner emerges, promote it — Pact copies it into the canonical step and archives the loser.
AI personalization
Use Draft with AI in the step editor to generate a starting email. It pulls in the contact's firmographics and the earlier steps for continuity, and applies your custom prompt if you've set one. See Configuring AI to tune tone and prompts.
Enrollment and consent
Before anyone is enrolled, Pact runs a consent preflight: each contact is checked against consent and suppression, and any blocked contact comes back with a reason and a remediation path. Contacts already active in the sequence are skipped, so you can't double-enroll.
Consent is enforced at enrollment and at send
A passing preflight isn't a permanent pass. Every send re-checks consent, so a contact who withdraws mid-sequence stops receiving messages immediately.
Per-sequence analytics
The detail page tabs into Steps, Enrollments (who's in, their current step and status), Performance (open / click / reply rates versus the prior period), Variants (A/B stats), and Buyer preview (render the first email through the consent and suppression gates for a real contact).