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Sales Engineering

SE analytics & scorecard

A per-SE 30-day scorecard and an SE-team analytics dashboard — win rates, RFP performance, the sandbox funnel, and playbook effectiveness — computed live from real SE activity.

SE work has always been hard to measure — which is how it ends up undervalued. Pact computes an honest picture from real activity: a personal scorecard for each SE and a team dashboard for the whole function. Everything here is derived live from actual data; nothing is a placeholder.

What counts as an "SE-supported deal"

This is the definition that makes the rest of the numbers meaningful. An SE-supported deal is an opportunity that an SE answered a technical question on through the Tech Q&A inbox. That link — a Q&A row tied to the opportunity — is both the definition and the mechanism that scopes deal metrics to your tenant.

'Supported' means you answered a question on it

Win-rate and deal metrics count opportunities an SE answered a technical question on — not all pipeline. If no technical question was routed to an SE on a deal, that deal doesn't appear in SE deal metrics. This is deliberate: it measures deals SE actually touched.

Personal scorecard

Each SE gets a trailing-30-day scorecard covering:

  • supported-deal win rate
  • demo-to-close rate
  • RFP win rate
  • average time on a deal
  • technical questions answered

The scorecard recomputes on demand and keeps a history, so you can watch a trend rather than read a single snapshot.

How 'time on a deal' is measured

Average time on a deal is measured as days since the SE's first technical-question touch on the opportunity — a reliable signal that doesn't depend on close-date data that isn't always clean.

Team analytics

The SE-team dashboard aggregates across every SE in the tenant into one view:

  • cross-SE KPIs and a leaderboard
  • RFP win rate by section
  • the sandbox funnel (created → demoed → handed-off)
  • prospect objections seen across deals
  • playbook effectiveness

It's computed live over your real SE data — there is no separate rollup table that can drift out of sync.

What we deliberately don't claim

Honesty matters more than a fuller-looking dashboard, so two things are intentionally left out rather than faked:

  • Objections are surfaced by a keyword rule over the Tech Q&A inbox — they are not mined from call transcripts. Read them as "themes seen in questions," not a transcript analysis.
  • SE hours logged is not tracked. Rather than show a fabricated number, the workspace omits it.

Battlecards, likewise, intentionally leave out a product-changes section — there's no backend store behind it, so it isn't presented.

Not available — and honestly so

Pact does not do call-transcript objection mining and does not track SE hours. If you need those, treat them as gaps to fill elsewhere, not features of this dashboard.

What's next