Model Context Protocol is the open standard — introduced by Anthropic in late 2024 and since adopted across the AI industry — that lets an AI assistant call tools on systems it doesn't own. It is rapidly becoming how AI reaches business software: the major enterprise suites, Adobe's analytics stack among them, are shipping MCP servers for exactly this reason.
The catch: handing an external agent a database connection or a raw API key gives it everything. What MCP needs from a CRM is not just an endpoint — it's an endpoint that enforces the same consent, encryption, and audit guarantees the product itself does.
That's what Pact's MCP server is. It runs in-process with the platform, so an external agent's call passes through the identical consent gate, key policy, and audit trail as a click in the app. Your AI assistant gets real reach into your CRM; your DPO gets a complete record of it.